Are you planning to design and build a website? If this is true, then you should be familiar with some of the important points to bear in mind before you start the website development process. Not to mention, but web designing isn’t an easy task. With a broad range of diverse elements to add in, undoubtedly a lot of website owners are struggling to put the right things together. With the ever escalating amount of searches on the internet for various businesses and information, it’s very important that you design and develop a site that outshines from your competitors.
Here is a guide to the 10 unavoidable things you need to incorporate in your website while designing and developing.
What to Incorporate into Your Website when designing and developing:
- High level of security
Security is a top most feature which must be integrated to make your site safe for your visitors. Customers want to feel confident that their personal information isn’t going to be disclosed and used for no matter what. Nowadays, there are so many Trojans, viruses, and hackers that may create a big disaster with computers and websites. This easily happens to the sites that aren't serious about security and protection procedures aren’t implemented properly. Such negligence can leave your site with a negative reputation which can on the whole harm your popularity and rank on search engines. So, always make use of trusted security programs while you create a website.
- Great look and feel
A website is the façade of your business and the way your website looks can be a decisive factor in your business success. If you just take a glance at the top ranking websites, they have advanced features and amazing UX (User Experience) which are eye pleasing. Although, keep in mind that your graphics shouldn’t be too flashy when a visitor comes to your site. Try making use of striking yet simple graphic elements, font’s size and make the most out of the white space available to foster your visitors concentrate on the most vital parts of your page and have a fantastic user experience. You must also not forget that you should use unique as well as quality images with alluring colors that go well with your domain name, logo, and brand. If you are using dynamic graphics, make sure that it doesn't affect the web page loading speed as sometimes these images take a lot of time to load and eventually freeze the page. Such scenarios you’re your visitors to look for another website that loads faster compared to your site.
- Simple structure and navigation
The formation of your website should also be taken into deliberation. The navigation of a website is just like a tree with its branches. When you click through some of the areas it should redirect you to the relevant pages that are related to your search. Bad navigation will annoy your visitors and will normally increase your website’s overall bounce rate. So, make an attempt to form a simple structure as much as possible. Remember, you only have a little amount of time to make an impact on your visitors. The poor first impression can sink your website’s reputation to a larger extent.
- Use quality content
The content on your websites has to be of superior quality and written in excellent English or your chosen language. Cluttered content which has poor grammar and spelling that can easily give the impression of an unethical website. This can result in higher bounce rate as well and can cause your website to go down in search engine rankings. Always write quality and valuable content that is useful to your visitors. It should also be search engine optimized to foster in improving the website general rankings in Google, Yahoo, or Bing. The Google Keyword Planner is a significant tool for finding your target keywords. If you can’t write it on your own, then hire a freelance content writer, who is a professional and knowledgeable writer in the digital marketing domain.
- Optimize your website for mobile
With the rise in mobile phone usage for internet browsing, it’s imperative to make your site mobile friendly for your visitors who make use of their smartphones and tablets and not just desktops. Mobile friendly websites will resize the images on your website to the screen size of various devices. And, sites that aren’t optimized for mobile devices will not refit the image and would remain the same as you see on a computer screen. Imagine how ugly it would be!
- Contact information
While it might be a very obvious aspect to add to a website design, it's astonishing how a lot of people don’t include their contact details. Websites that don’t have contact details make it difficult for potential visitors or customers to make contact with you. So, always remember to add a clearly visible place for your contact details at the footer your homepage or on a special contact page.
- Call to actions
Calls to actions are intended to make visitors leap in to proceed with a purchase or a download. A common call to action consists of buttons such as learn more, click here, get in touch, sign up now, give us a shout, call us today and more. On the other hand, more distinctive call to actions can encourage an increase in response from visitors. A few of the unique call to actions are - join our exclusive club now, jump into your future, and be awesome.
- Indicators of trust
Signs of trust are actually displayed on a website to improve the trust quotient in your visitor's mind. These signals count testimonials, guarantees and warranty, awards, and reviews. All these points show your customers that you are a credible business and website, and you won’t take undue advantage of them. The more trustworthiness you create on your website, the more leads and sales you will obtain.
- Testing your website
When you develop your website it’s essential to know whether there’s any issue or bug. So, you must test your website using diverse web testing tools available that help in finding bugs within your system while the development process is going on and getting feedback about your website design simultaneously. Such web testing tools also help in decreasing downtime at a later date and enable you to fix any problem before they even begin.
- Content promotion
Last of all you must have an area to promote your content which would include videos, downloads, as well as articles. Blogs are one of the best ways to share with your visitor’s information about your business offerings. It helps your visitors to see you as a specialized in your industry. Moreover, this supports you to go a long way to creating strong bonding with your customers.
The final say
When it comes to building a website there are several different things that you should take into account to make sure your website is a success. By integrating these factors, you can effortlessly make your website user-friendly for your visitors.