Search engine optimization is a great competitive marketing plan in this digital era. If you want to achieve top rank for the highly important keywords for your niche, you are probably mounting against the major brands with huge SEO budgets.
Given this knowledge, it may appear to you like your chances of winning the SEO game are quite less. But hats off to Geo-targeting, it's now possible to rank on top without the marketing arsenal of the world's famous brands.
Let's know how.
1. You Must Target Location-Specific Keywords
The most influential way to break out keyword competition and rank well in search is by targeting location-centric keywords.
This is an approach that almost any business can take advantage of. All you have to do is find out keywords that consider user intent while searching, such as:
- Your post code
- Nearby landmarks
- Well-known streets that are close by
- Community name or neighborhood
- Local jargon relevant to your community
- Popular venues or tourist destination
All these terms can make it effortless for people searching for businesses close to notice your results in search.
2. Create Location-Specific Landing Pages
Did you know that you can geo-target keywords for paid advertisements as well as organic search? However, ensure to take advantage of this ultra-targeting by making location-specific landing pages to go with them.
If someone taps on your geo-targeted ad and are taken to a common landing page, this could cost you conversions. But if they click a banner and find themselves on a landing page customized to their location, your business will seem to be rightly what they are searching for.
There are also tools available to show applicable location-specific landing pages automatically based on where an individual is searching from, making your site a well-targeted search result for every individual who clicks.
3. Upgrade for Google Local Search
Google estimates that approximately 73% of online activity deals with local searches. This signifies it's too important for them to always present relevant local results in search.
Google provides "local pack" search results that emerge above all the other organic results for search queries associated with local listings. If you wish your website to be noticed in this optimal real estate, then you should sign up for Google My Business.
Also, make sure your business' name, address and phone number (NAP) is properly mentioned in Google My Business, and in other local online directories (such as Yelp!). Google cross references these listings to decide your business' reliability and rank in the local search.
Try to find reviews for your business on Google as well -- they will be present next to your business listing in the local search pack.
4. Make Use of a Targeted Top Level Domain
Especially if in case your business is located outside of the United States, using a targeted TLD (Top Level Domain) can be a helpful geo-targeting tool.
Examples of location related Top Level Domains are .co.UK, .ca, .au, and more. If a searcher is based in UK and make use of Google.com to search, then your .co.uk URL most likely will not rank quite well. But if the searcher is using Google.co.uk for the same keywords, your TLD will become much more germane in results.
There are advantages and disadvantages of using a location-specific TDL. If it's valuable for your business to target a precise country, then there's an advantage of effortlessly ranking for your chosen target location. For businesses targeting a number of countries, the method might not be advisable.
The reality remains that SEO is and will persist to be a competitive marketing approach. But it's easier than ever to make a way to rank well when you focus on congruence more than competing for the highly searched keywords.
Follow the advice mentioned above to succeed in the game of SEO without having to exceed your marketing budget to crack it.