The SEO world is always preparing to battle unpredicted threats, especially from various Google penalties.
Do you know what the probable threats are?
Just think that suddenly one morning you wake up and receive a call from your office reporting that the traffic on your website is ZERO. This news is all enough to give you a heart attack.
But keep this in mind that this may happen, at any point in time.
It’s a plain truth that websites in the variety of domains depend on Google for a huge percentage of their traffic. If you get penalized by Google, 10% to 50% of your traffic would vanish immediately. As per Matt Cutts, approximately 400,000 of these sorts of actions are being carried out manually every month by Google. A lot of other websites, especially the big brands are penalty stricken based on Google's algorithm updates Penguin and Panda.
Yes, it sounds terrifying! But there is a solution to every problem.
Irrespective of the kind of penalty that wrecks you, you should be able to identify what made it happen and fix it. These useful tips can educate you how to get rid of any penalties that can suppress your organic traffic.
Keep away from Spammy Planned Markup
Structured data markup or schema markup, can be a legal method to enhance search engine content finding, indexation, and organic search visibility. A lot of Schema markups get documented by Google’s Knowledge Graph, which creates Rich Snippets and is visible in the local results. This assists in improving organic search exposure and click-through rates.
But, due to the most recent spammy structural markup penalties from Google, structure data can damage the website if not used properly. As per the last Rich Snippet policies released in March 2015, Google mentioned that these kinds of snippets are applicable only on definite items and not on “list of items” or “category” of the landing pages.
To getaway from such penalties, implement these guidelines:
- Add test markup in the Structured Data Testing Tool: Prior to appearing online with schema markup, ensure that you verify with Google’s Structured Data Testing Tool. Check if there are any errors, and correct them accordingly.
- Keep up with the structured data details in Google search console (webmaster) account: This report can aid you in getting an idea about your website’s Structured Data indexation and errors.
- Validate if structured data implementation meets with Google’s recent guidelines: Check out the latest strategy and policies released by Google for structured data, and plan out your work accordingly.
Develop Internal Links
At the start of December of 2015, Google declared that as holidays are approaching, the next penguin update will not be released until the end of the year.” But the next Penguin update is expected in early 2016, and it will be a forewarning for websites with spammy links.
Although external links help to get the majority of attention by overlooking the signals you are expressing Google that your internal links aren't orderly. While these might not have an immense impact on your rankings but they badly influence how Google crawl your website.
Internal links are the ones you must have command over. With these links, you can facilitate direct the search engines to pages with higher significance and those thematically associated with one another. Your internal links can also be enhanced, just as your external links.
Use these tips in mind to keep clean internal link profiles:
- To get the utmost benefit,link web pages those are pertinent to each other. Chances are that someone looking for Page 1 could also wish to see the content on Page 2 too.
- Maintain as much order as possible in your web pages.
- Make your anchor-text with generic words (non-explanatory), and dodge using the exact keywords.
Give Priority to Mobile Usability
Google had released an imperative algorithm in April 2015: Mobilegeddon, it was a mobile-friendly update. As per the update, all websites must be mobile-responsive, or else their ranking and traffic will fall to a great extent.
To prevent from the chaos of mobile-friendly penalty, webmasters have to follow these things:
- Clear the mobile-friendly test: Google provides a free mobile-friendly test to support webmasters know whether or not their site is mobile-responsive. It also has an authorized Mobile SEO Guide that can inform what Google is expecting for in your site. Your website should be upgraded for the mobile experience by espousing practices like using multiple text size and button, including extra space between the links, altering the layout of elements, matching the screen width with the page width, and uplifting the speed of the page.
- Use Mobile-friendly fonts and images: It’s a fact that images rule the World Wide Web. Ensure you use smaller images that can be easily and completely loaded on various mobile devices. Use readable font sizes for mobile sites so that reading the website content becomes effortless for smartphone users.
Keep an eye on Negative SEO
Negative SEO has become a big problem for webmasters these days. A lot of websites are affected by this immoral practice carried out by their competitors of creating spam links and distributing the content all over the internet. Unfortunately, it poorly affects the ranking of the website.
To protect your website from unethical technique and ranking fall, follow these steps:
- Check your backlinks profile: The best method is caution! Keep your eyes open, and check if someone is making links or visiting your site repeatedly. Several tools, such as Open Site Explorer and Ahrefs, can be made use of for manually detecting such activities.
- Save your good backlinks: Over and over again, attackers try to remove the best backlinks, generally by making contact with the website owners using a pseudo name. So, keep checking the best backlinks regularly.
- Report suspected negative SEO tactics: Google’s reject tool is an amazing tool for reporting negative SEO hit. This helps webmasters to rapidly report any doubtful activity on their website. This report to Google about the suspect and supports Google in post site assessment.
Bad User Warning Sign
Google pays more attention to user indications - how well a website is in terms of providing the user experience. To prevent getting caught in Google penalties for good rankings, it is necessary that your website presents well-optimized technical performance. The factors that can actually affect your website are low Click-through rate, high bounce rate, short time on the website, fewer amounts of repeat visitors, etc.
You must have command over these things. Take a glance:
- Design and layout:Revamping your website and giving a facelift continuously will give a great user experience stopping them from bouncing.
- Smooth navigation: Increase internal links and appropriate flow of pages enhances structured navigation.
- Speed of website: This is a legitimate ranking factor. Provide your users on web pages with a quick load time, so that they leave your site and move to other sites for what they are searching for.
Some other factors that can boost user experience counts mobile-friendly site, rare ads, no flash or similar formats, links to social media profiles, and right calls to action.
In a nutshell
Google is continuously updating its algos and features to provide the best user experience viable. Working in line with the Google guidelines, prior to the launch of any new updates, can prove significant for webmasters and publishers to keep away from penalties.