It’s sarcastic that link building, basically one of the easiest facets of SEO, has since evolved and has become one of the most complex facets. In the previous generations of search engine development, link building was solely numerical; build more links, and you will achieve higher rankings. Nowadays, the success of a link building campaign relies on numerous factors, some of which are qualitative (and biased) in nature, and most of which are varying in a perpetual systematic progression.
After understanding these intricacies, you might be a lure to brush the strategy “kept under wraps,” evading a deep dive and expecting the best with the knowledge and resources you at present have. On the other hand, most professionals accept that link building is a crucial element of any successful SEO strategy; with no inbound links, it’s almost not viable to rank highly in search engines, and it’s a lot complicated to earn links naturally. When you are all set to move ahead, you can’t just plan a strategy for the present; you have to plan for the future.
Link building and SEO overall is a moving target, and you need to be well-versed in the most critical challenges of the year to come.
"The objective is not to make your links appear natural; the objective is that: your links are natural." – Matt Cutts
Here are a few major challenges that the year 2016 has in store for the SEO link building industry:
Strive for quality content: First of all, you must understand how imperative content has become for link building. At one level, content is a medium to draw links naturally; the more people that see and share a post, the more likely they will be to link to it. On the other level, content works as a medium to frame and send a link on an external site.
Content marketing is continuously achieving momentum, which says the competition is growing. The bar for “quality” content is rising higher and higher, and publishers are forced to be finickier and finickier when it comes to content (and links) that become visible on their website. That means you will have to spend more time and more effort to take home the same return, which slopes up the scale of difficulty.
Flexibility: Another issue in the modern perspective of link building is flexibily. This is also a significant factor for the usefulness of a link is the power of the source on which it’s published. Thanks to the augmented content competition; the most convincing publishers are getting harder and harder to make a way into new and emerging businesses.
Moreover, you can’t only depend on low and medium authority sources to put together an effective campaign. What’s the negotiation? A gradual enhancement in the authoritative power of your link sources, along with an associated boost in the quality of your content. This is a major challenge, but keenly, as you gain more experience, it will become simpler.
Brand positioning: To prominently feature your brand on an external publication can be an advantage to your search visibility as well as your brand’s authority, reliability, and credibility. The two challenges to this are discovering sources that suitably support your brand and finding affordable, applicable, non-advertising opportunities within your content to display your brand.
This is a tight spot than it might look on the surface. It’s possible to limit your sources to niche publishers particularly related to your domain, but this, in return, affects the variety of your campaign.
Reducing returns in key mediums: Even after Google’s wicked Penguin update, there have been a few of key, consistent areas for link building development. For instance, press releases nearly guarantee at least some dozen authoritative links, and infographics were prominent enough to attract a hundred or more links if they got adequate traction.
Press releases are extremely popular as a means to create links; the authoritative power of links from duplicate content has been vastly reduced. Infographics, which saw a substantial increase in popularity as well, have now over surfeited the market, and as a result have quite a less potential power unless your quality is first-class than they used to.
Cost effectiveness: For making quality links it takes lots of time and money. If you aren’t competent, or if you’re naïve to it, it can take you plenty of man-hours to create a solid piece of content and find it a home on a proper, authoritative source. Even when you have successfully done so, it will be tough to see a positive ROI until you simplify the process and do it without fail.
One of the best, but most time-consuming ways to perk up this is just through experience—the more you do it, the better you will attain. Otherwise, you can tap into the experience of others, such as leading link building companies who adhere to the best link building practices.