A crucial aspect of SEO is making your website accessible and simple for both users as well as search engine robots to understand. However, search engines have become more and more complicated, they still can't recognize and understand the same way human beings can. Search engine optimization helps the search engines in figuring out what each web page is about, and how it can be useful for the end users.
Let's talk about some issues pertaining to SEO that needs to be addressed sooner or later.
- Is my website functioning swiftly to keep the users engaged?
Any average SEO will tell you that website performance is a major factor in getting ranked. Actually, it benefits to fritter time and money to ensure your page load time is as quick as it can be. Why is this vital? User engagement.
If your website loads at a snail's pace, users will quit and go somewhere else. Your bounce rate will shoot up. And Google won’t give you a top rank in the SERPs if your performance sinks.
This is especially a problem on mobile. The same page will normally load even slower on a smartphone or tablet than it takes to load on a desktop. And the users are edgier, meaning that you are really leaving traffic off the table by neglecting performance.
There are many ways to know if your website is quite slow. You can check via attempting a speed test, go through Google Search Console for the average load time, or hire an SEO professional to evaluate it for you. It is recommended that if you want to be in no doubt you do it right and later get specialized assistance to fix if anything has an issue.
- What steps can I take to improve the content on my website?
How’s the condition of your website content? Have you even taken a glance at it since you initially launched the site itself? You might come across a range of issues. Maybe the slang used is old hat. Or maybe you quote sources and statistics that are now old. Thus, the nature of your services might have developed and requires an excellent description.
And then there’s the continuing content to consider. Have you been blogging regularly? Are you short of ideas? What other topics could you target and generate more organic traffic?
Content should be evaluated on a regular basis and attuned accordingly. If you aren’t getting greatly benefitted from your content, then think about what you could make it better. There are always expanding areas worth taking into account.
- Do I need to hire an agency to get my SEO correct?
As any normal consultant will tell you, Do-It-Yourself (DIY) SEO is a swap between money, time, and quality. You can spend a lot of time on it and maybe fix it right, saving time. However, what will be the quality - first or second rate?
How long will you take to learn the whole lot you should know? Can you practically do that while managing your core business? Perhaps if the business is based completely on SEO but what are the openings cost to doing-it-yourself?
Don’t hold back on your own SEO. It’s a budding asset that can deliver tremendously more value if done rightly. If you actually want to take a major advantage, allot a budget to bring in remote assistance. Then spend your own time managing other areas where you can inculcate more value for each hour spent.
- Are the links indicating towards my site of the highest quality?
As technical and on-page SEO are significant for getting a site into Google’s index, just as backlinks to your site are the most imperative aspect of getting yourself on the first page for target keywords.
So, if you want you to rank, it's simple - you need links.
But a lot of people trick on links, so now Google punishes tricksters. Even sites that didn’t deceive can get smack as security damage, so it is up to each one of us to take care that our link profile is of the highest quality. Have you ever performed a link audit to see if there are spammy links on your site? You might be taken aback what you would come across. Businesses that have earlier paid an unprofessional SEO to rank their site are at a high risk in this area.
But it’s not just those people. Even businesses who have never hired an SEO company can someway find themselves with spammed links. Perhaps it’s from companies who are trying to conceal client links among a huge number of them when link spamming. Or maybe some competitor targeted you for negative SEO to bring you down the SERP under them. There can be any reason for spammy links pointing to your site.
Every website requires being at the peak of this. It needs efforts to do a normal review if you want to keep your rankings unharmed. If you don’t have the knowledge how to do it, again, hire a remote SEO expert to help you.
- How is my online reputation hindering?
What do you get to see when you are looking for your own brand name online? With anticipation, the first result is your own site. But what is second, third, and the rest of the way down the organic rankings? While it may look impractical, it is completely possible to have power over the position of your online reputation proactively. Do you find negative reviews or rumors about your business? That happens many times, and there are ways to shove them downward. Are there businesses with very similar names filling up your SERP? That can also be predetermined.
Regardless of what you do about it, be sure you have a grip on the status of your online reputation. Remember, it could cost you visits and customers if you take it lightly.
- Is the mobile user experience (UX) for my website of the top level?
Mobile SEO is not anymore an option. In April 2015, with Google’s release of what the industry calls as Mobilegeddon, mobile became an inevitable for anyone who relies on organic traffic for success (i.e. One and all). Do you have a responsive website? Have you gone through Google’s mobile- friendly testing tool? If “no” on either question, you are facing a problem that is both pressing as well as crucial. It needs prompt consideration.
- Is my website ready for the subsequent iteration of Google Penguin?
We have already discussed how important links are, as well as Google Penguin too. But there’s another factor to be alert to – Google is about to unfold the complete Penguin algorithm into their key ranking algorithm. What does this signify? We probably won’t notice manual penalties for link deceiving anymore. We will just get low traffic when links are poor. This is another good reason to get your links well arranged. If you haven’t struggled from Google Penguin yet, you might find yourself in a real difficulty when they finally plan to go live with it.
There would be hardly anyone in the digital industry who does not know the need for SEO, but it often becomes just one of numerous essential things that keep waning from the list of priorities. Rather than just stepping into the water, take some time to learn how to swim. You will see that the outcomes are exponentially better when you deal with the important SEO things with the day-to-day urgent implementation tasks.