There are many facets of SEO; there’s a qualitative face of SEO — the quality of your content and the potency of your link profile decide how your domain ranks in search engines, but this is a bit biased process.
In contrast, there’s a quantitative face of SEO — a set of features, systems, and structures in your site must demonstrate to maximize your chances of getting ranked. There isn’t much scope for subjective debate here, and one divergence from the guidelines can cost you, even if only a little.
The reality is, even experienced SEO professionals can make these blunders, so check out for them in your marketing campaign regardless of how experienced you are:
1. Sub-optimal title tags and descriptions
The title tags and Meta descriptions tied on each and every page of your site are the short descriptions in your HTML code. They assist in informing search engines about the on the whole theme of the content on your pages and are important optimization chances. However, a lot of marketers get lethargic after optimizing several pages and eventually repeat the same titles and descriptions, which fritter away beneficial optimization potential. Some popular WordPress SEO plugins also proffer a way to productively generate meta title and description tags, which is handy, but doesn’t result in actually optimized tags. Also, don’t miss out that your title tags and descriptions also frequently form first impressions of your site to search users’ since they are the essentials that display in Google’s search results — so make sure you keep them in proper order!
2. Plagiarized content
Just like duplicate meta tags and title can damage your webpage's visibility in search engines, similarly the duplicate content can also cause the similar harm. The difficulty is that duplicate content generally isn’t a consequence of premeditated plagiarism or copying, but rather an indexation mistake, such as Google indexing http:// and https:// both the versions of your page as different instances. These often slip from your attention but need to be corrected as soon as possible. A tool like Siteliner or Copyscape can help to find out duplicate content problems on your site.
3. Over-optimizing the keyword usage
It is tempting to write content optimized for search engines, but you have to keep in mind that your users come first. After performing your keyword research, you might want to fit in your selected keywords and phrases all through your site as much as possible, but if you do that actively it will slash down the quality of your content and your domain authority along with it. You have to write for your audience if you want to reach your audience. According to Google’s latest algorithm, semantic search capability has made keywords much less important for SEO success compared to the scenario in the past.
4. Focusing on quantity and not quality of content
If certain blog post can get you X number of new visitors, a couple of such blogs must get you double new visitors, right? This is the biggest myth that misleads a lot of content marketers. While it might be true of the content is of the same quality, a lot of new SEO professionals lose touch with the fact that quality is far more vital than quantity when we are talking about content marketing. Increasing the volume and frequency of your content can be useful, but the quality should be rich—or else, you will be spinning your wheels forever.
5. Letting your sitemap to become out-of-date
There is some scope for debate over the significance of XML Sitemaps. Google will index the content on your site not considering of whether you have the XML sitemap or not. On the other hand, uploading it can help Google index your pages quickly, and strengthens your position as the author of any content you might have recently published, which supports in protecting you from being labeled as a duplicate content wrongdoer when scraper sites frequently scrape and re-post your content as their own. As the majority of the site update on a regular basis, it becomes complicated to remain unswerving with uploading your XML sitemap any time a change occurs, but it’s imperative not to allow this schema to become outmoded.
6. Ignoring Google’s diagnostic tools
Google wants your site to do well and by all means it does. Google provides you all the information that you need to develop a site that your users will love. This is so essential, in fact, that Google proffers a broad suite of free Webmaster Tools which is now known as Search Console that you can make use to check on your site anytime you wish to. You will get to see some crucial information here, such as whether your site is presently having any crawl inaccuracies, and if there are any imperative messages from Google such as notices or suggestion, but also a number of analytical tools for things like how many pages are at present indexed and whether there is any duplicate content on your site. So, don’t disregard these tools.
7. Failing to improve the strategy
This is a mistake of overlooking and it’s one of the primary factors affecting small and medium sized businesses. These businesses are generally somewhat unwilling to implement SEO in the first place and want to commence small, with the basics due to financial concerns. This is what many times happen; a business gets used to posting a certain kind of content with a certain regularity and repeats the same link building process endlessly. They anticipate more and more results, but only invest the same amount of time and energy eventually. If you want to see booming results, you have to rise up, in terms of both qualities as well as volume. It’s simple as ABC.
Avoiding and putting in place these mistakes isn’t going to wondrously boost your rankings, and these aren’t the only blunders you have to take care of. SEO is a massive, many-sided strategy, but the more proactive and the more responsive you are, the higher chance you will have at building strong organic search visibility for the long term. As a thumb rule, you must always be operating under the supposition that you are doing something off beam. So cross-check your processes and review your strategies repeatedly, regardless of how experienced or well-informed you are, there is always space for improvement.