Online Marketing has been around for a good period of time yet it can still be very difficult to find answers to these questions. Online Internet Marketing covers a multitude of channels including Website Design, SEO or Search Engine Optimisation, PPC or Pay Per Click Advertising, SMM or Social Media Management, ORM or Online Reputation Management, Email marketing and Video Marketing. h1SKS Web Studios creates a custom individual strategy on a client basis inter connecting all the marketing channels in a perfect synergy according to business goals and budgets.
A mobile friendly bespoke website design is essential but as more people are choosing mobile devices as their sole browsing device we must consider a website design that is optimally designed for each and every viewing device. The share of internet usage on mobile devices, which includes smartphones and tablets, is growing exponentially every year. In 2011 mobile browsing took a share of approximately 11% of internet usage, 2013 saw this increase to 25% and this year, with the activation of more mobile devices than births, mobile browsing will actually take over traditional desktop browsing.
Google of-course has recognised this important trend in internet usage releasing an algorithm update in 2013 calledGoogle Hummingbird which introduced the importance of mobile devices to search to which it promotes this type of website accordingly. Then again in April 2015 Google enforced this change further with a mobility algorithm update penalising websites not optimised for mobile searches. Check your site now with the Google Mobility Checker.
Unless you do not want to lose potential clients, then you must consider a website that is not only viewable on desktop and mobile devices but optimised for each device to give a better user experience. The responsive website design technology allows for a website to automatically respond to the device it is being viewed upon, seamlessly serving all desktops, tablets and smartphones. Not only does this cost efficient method mean there is no need to build separate websites for each device or a necessity to build a separate app, but it will mean your visitors will enjoy their experience on your site and ultimately more likely become a loyal customer!
As a professional website design company in essex, our web experts recommend website development using the latest responsive website design technology for a both fluid-width and adaptive website that caters for any possible screen resolution. This means that our responsive websites seamlessly serve different viewing devices automatically whether smartphone, tablet or desktop. A responsive design is an affordable cost efficient method in that there is then no need to build a separate website for each mobile device or an application.
h1SKS strongly recommends this technique to all our clients looking for an online presence and as an essential part of an online marketing strategy. Responsive website design technique can be added to any of our Website Design packages at an additional cost. Contact us now for more information on our Responsive Website Design Essex add-on.