Each and every search made on Google is operated through hundreds of algorithms in order for the best and most perfect results to be brought to the SERP (Search Engine Results Page). One of the crucial algorithms used by Google is called Penguin. On Friday 23rd September, a new update was announced by Google’s Gary Illyes about Penguin 4.0.
Let's first explain what we know about Google Penguin?
What is Penguin?
Penguin is an algorithm that crawls websites and searches out for in-organic external links that have been made merely for the sake of improving rankings and that have no pertinence to the page in question. This activity is called ‘black hat SEO’. These links are insignificant to Google and they do not indicate that the user’s experience will be enhanced, so why should they have an influence on the ranking of the page?
How is the Penguin 4.0 update different from Penguin 3.0?
Penguin 3.0 just hunts for non related links and weeds them out so they could not aid in increasing any rankings, but Penguin 4.0 goes one further and now considers them harmful to the website. If Penguin finds inapt links and considers them adverse, a penalty activates meaning they should be eradicated and rejected before the page can return to normal and revert back to its full potential.
Moreover, Penguin 4.0 is the last ever update of Penguin, because from now on it will run in real-time so it won’t require periodic updates releases. It will be all set into the core ranking systems at Google, strengthening it as a chief aspect of all the searches made.
It's already rolled out, so even if Penguin 4.0 is in motion, it is anticipated to take another few weeks to be fully live. If your website is on a regular basis updated and Google’s algorithms crawls it very regularly, it is likely that Penguin 4.0 will become evident more quickly than if your website is hardly ever visited by Google.
How will the update affect SEO?
It is vital to always build links that are relevant and authentic to push your website, all the while staying spot on to the topic. If your SEO is performed by the book, using ‘white hat SEO’ practices, you won’t require any action to the irrelevant links that Penguin tracks down and penalizes, so it shouldn’t affect how you function.
Penguin 4.0 is all set to further underpin the warnings posed when carrying out ‘black hat SEO’. To attain the most positive results for your website, you must adhere to the rules, finding legitimately valuable and remarkable links for your page and not just creating links for the sake of them being there.
Do you have any more questions about SEO or the algorithms Google have in place? Get in touch and speak to a member of the team, or simply send us a quick message.