SEO March 2015 market analysis summary

March 2015 has seen Google send notification emails from Webmaster regarding site
mobility. Any site that isn’t optimised for mobile browsing will be punished accordingly.
Otherwise we have been seeing fluctuations within rankings over the month as we suspect
Google has released an unnamed update with multiple SERP-trackers and many
webmasters reporting major flux in Google SERPs. Speculation ranged from an ecommerce
focused update to a mobile usability update. Google did not officially confirm an
update that may mean this in preparation for the full mobility release.
On a lighter note April Fools has brought a certain Dallas based SEO Company issuing
reports that Matt Cutts, head of Google Webspam, has left Google and joined their
company. Also a sneaky ploy to gain extra clicks and traffic to their website. ☺

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